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The
Hospitality, Food & Beverage Group |
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Madeline Searle,
a 16-year veteran of the Advertising and Public Relations industry
in Boston, manages the Food & Agricultural Group. She has
represented clients ranging from producers of basic agricultural
products to gourmet and specialty food companies. |
Highlights
- Established Hellas
International's Morea Olive Oil as a premium product from
Greece through placements in PARADE, and Inc. Magazine.
- Positioned Lake
Champlain Chocolates as a national brand with coverage on
ABC's Good Morning America, Gourmet and Bon Appetit.
- Developed an
Hispanic-American marketing strategy for Buchanan's Single
Malt Scotch that included creating the first bilingual website in the spirits industry and the on-line magazine Hombre Con
Estillo (Man of Style) targeting the young male market with
articles on accomplished Latinos and other topics of interest to
this demographic profile.
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- On behalf of Wines
of Spain, we introduced New England retailers, distributors
and media to wines from the Rioja Region.
- Promoted Ipswich
Shellfish, one of the nation's oldest and largest seafood
distributors in the US, as an online marketer of gourmet and
traditional seafood gifts such as Lobster, Lobster Bisque and
Baked Salmon Dinners for Two.
- Promoted enameled
cast iron cookware by Waterford of Ireland with a media
introduction and special event at New York's Tavern on the Green
that generated coverage in The New York Times, The Washington
Post, Home Magazine and Gourmet.
- Developed and
managed Cuisine Americana, a four-European-city tour to promote
Massachusetts tourism in Italy, Germany, England, and France.
- Promoted The
Colonnade Hotel, The Midtown Hotel, and the Commonwealth
of Massachusetts.
- Represent J/Brice
Design International, a world renowned hotel and restaurant
design firm.
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The
Case for Wild Blueberries
On behalf of the
Wild Blueberry Association of North America (WBANA), we
developed a relationship with the US Department of Agriculture's Nutrition Center at Tufts University and promoted studies
by the USDA scientists ranking the blueberry as the number one
antioxidant among commonly available fruits and vegetables. |
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coverage included Health, New Woman, Cosmopolitan, and the
baking industry press. Beverage World International
coverage led to the development of commercial blueberry
flavoring for the soft drink industry.
Ultimately,
coverage reached the attention of Martha Stewart Living editors,
resulting in a 13-page feature in this popular shelter magazine
and a half-hour TV feature on Martha Stewart's weekly ABC-TV
program. |
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