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Technology & Aerospace
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Our Technology and
Aerospace Group, headed by Dick Pirozzolo has represented civil and
professional engineering firms, software developers, environmental
remediation firms and academia.
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Highlights
- NASA Space
Shuttle Test Flights - Arranged coverage of Metcalf & Eddy Engineers
design work for NASA Space Shuttle flight tests. This
resulted in articles, TV appearances and professional engineering
media coverage for Dr. Otis Granis, project leader, whose approach
to innovation made him a celebrated hero in the engineering
community. The promotion enhanced M&E's ability to
recruit top-flight engineers.
- Petroleum
Management Software - Implemented
a public relations campaign for Wright-Express Corporation,
developer of an automated MIS system for truck fleets, and systems
to operate unmanned gasoline stations. Campaign resulted in
coverage by The Wall Street Journal, Newsweek, CBS-TV Evening News
and the computer, fuel and trucking industry press.
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- Morpheus
Technology and Strategic Research Institute
- New York Press Liaison for high-level talks on post 9/11
security, technology, and issues. Coverage included
The New York Times, Forbes and overseas media in France, The
Netherlands and Belgium.
- Advanced
Wastewater Treatment - Developed
and managed community and industry information program for
an advanced wastewater treatment plant in Fond du Lac,
Wisconsin. Our campaign, for Metcalf & Eddy
Environmental Engineers, resulted in:
- 30,000
local residents visiting the facility
- school
program for children and parents on bioengineering
- Boston
Publicity Club Bell Ringer Award for Excellence in
Community Relations
- Activated
Carbon Treatment Technology - Arranged
for Dr. Donald Kemp of M&E to appear as an expert
witness at US EPA hearings on activated-carbon technology
for water treatment. Provided media training for Dr.
Kemp, arranged print and broadcast coverage and ghost-wrote
technical articles. Result
- Metcalf & Eddy was invited to draft the nation's first
technology transfer manual on "Advanced Activated
Carbon Technology for the Treatment of Drinking Water."
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- Acid Rain
- We
promoted a US EPA study funded by Ford on acid
rain damage to automobiles and published the findings in The
New York Times, The Wall Street Journal and major daily
newspapers. This was achieved
on behalf of The International Carwash Association, which
was being targeted as the cause of automobile
damage. We repositioned the industry as the solution
to automobile paint damage.
- Hazardous
Waste - While
serving on the New England Council's Hazardous Waste
Committee we arranged editorial board meetings with regional
newspapers and broadcast news outlets to represent industry
viewpoint. Meetings demonstrated concern over
hazardous waste problems and opened trusted dialogue between
the media and New England companies on hazardous waste
issues.
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